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Gensami: the brand for the extended Family that aims to carry out the beauty of Italy all over the world

Gensami: il brand per tutta la famiglia che vuole portare i valori dell’Italia nel mondo
In addition to already well-known brands, Pitti Bimbo 96 also offers an opportunity to discover new gems in the kidswear scene and beyond. As in the case of Gensami, the Made in Italy knitwear brand designed for the extended Family (babies, women, men and even pets), whose main goal is to communicate Love bonds. Gensami: the brand for the extended Family that aims to carry out the beauty of Italy all over the world. In addition to already well-known brands, Pitti Bimbo 96 also offers an opportunity to discover new gems in the kidswear scene and beyond. As in the case of Gensami, the Made in Italy knitwear brand designed for the extended Family (babies, women, men and even pets), whose main goal is to communicate Love bonds. "The idea was born four and a half years ago, when I was pregnant and I realized that there was a lack in the market of brands offering a high-quality product with a strong symbolic meaning at every level of positioning. We worked for more than three years on the concept; in that sense, the pandemic gave us the opportunity to focus on the product and the details," Miruna Gheordunescu, CEO and co-founder of the brand tells FashionNetwork.com. The name Gensami derives from the Latin word “gens”, which is the ethymology of the word “people” but in ancient Rome identified communities with common interests, and from the verb “amare”: thus, the family one loves, with reference to the extended family, including all affections, even pets." Gensami is showcasing collections united by a "fil jaune": a Yellow Thread that embellishes all the knits, placed on the left cuff, the side of the heart. "A ray of sunshine that symbolizes the role that people we love play in our lives." the entrepreneur explains. "We craft knits that will forever remember the moment and the person who gifted them. The company based in Milan, relies on production partners located throughout Italy. "We relied on manufacturers that work for the biggest fashion brands and that fell in love with our project. We started with knitwear, where we came with an innovative concept of blending noble fibers such as cashmere, baby alpaca and silk, but now we are expanding to the total look and exploring new materials, such as linen and cotton," Gheordunescu continues. "We are at our third complete collection for babies, while for women we will soon present our first total look line, inspired by the Milanese architect Gio Ponti. For the future, we aim to become a lifestyle brand, rather than a fashion brand, opening up to other categories, such as perfumes and jewelry." Gensami is currently distributed within 10 multibrand luxury childrenswear stores in Veneto, Campania, Marche and Lazio and Puglia and has an e-commerce platform that delivers in 48 hours throughout Italy, Europe and the United States. "From next season we will be in Rinascente Duomo with a baby corner and if the sales campaign goes as we hope also in women's boutiques with the new collection," Gheordunescu anticipates. "Pitti Bimbo has given us the opportunity to approach the international market as well, particularly Japan, Russia, the United Arab Emirates, Saudi Arabia and UK. We are also thinking about the first monobrand store, perhaps starting with a mountain location in line with our positioning; before opening a store in Milan." Gensami's main goals for 2023 are not in terms of sales but in terms of positioning and distribution. In the next three years the brand aims to consolidate its presence in the Italian territory and focus on Europe, Russia, the United Arab Emirates and the United States. "Our strategy is to offer the highest quality product at fair prices: sweaters, for example, range from 300 euros up to 700 euros for our iconic jumpers, which feature an innovative knitted mix of patterns and blends three different yarns," the entrepreneur concludes. "Business plan goals are to exceed 5 million euros in four years, distributing to the main European markets, and to reach 30 million within eight years, thanks to the entry of new investors interested in the project." Find the article here: https://it.fashionnetwork.com/news/Gensami-il-brand-per-tutta-la-famiglia-che-vuole-portare-i-valori-dell-italia-nel-mondo,1477807.html
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