"The concept of universal love, not necessarily blood, is a key point for us". It speaks of ties and intertwining Miruna Gheordunanscu (below), CEO and founder of the Gensami knitwear brand.
How did the idea of gensami come about?
"The inspiration comes from my parents who coordinated in the looks with chromatic calls, and in this way their bond was perceived even stronger. With André, my life partner and work, we therefore thought of an innovative knitwear concept with a strong symbolic meaning on the theme of love "
Why create a knitting line for the whole family?
“Gensami offers coordinated (but not equal) creations for baby, adults and pets, made with fine natural fibers. They are cool and current jerseys but which dress different generations with complex processes performed by the best Italian craftsmen "
Tell us about the new collection in linen and silk?
"It is an exclusive linen, silk and cotton capsules that plays on weaves and crossings by mixing points and yarns. The palette is inspired by the tones of the earth: écru and pearl gray but also white in the baby line, shades that recall sand, pebbles and clouds "
What do you propose for the little ones?
“The protagonists of the Summer Selection Baby are baseball chapels and the crochet baby cloche combined with the heads for the mother. Also proposed in a Marinière -style striped fabric "
A thin yellow thread characterizes your garments ...
"Yes, it represents the sun's ray, the role that loved people play in our lives"