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Fashion Network - Gensami returns to Rinascente with a pop up and plans first flagship store

Fashion Network - Gensami torna in Rinascente con un pop up e pensa al primo monomarca

"Protagonists of the pop-up are a selection of knits from the brand's most emblematic collections: Love Bonds, characterized by an original mix of patterns and noble fibers, and The Yellow Thread, which recalls a ray of sunshine, the role that loved ones play in our lives. But also Born to Bee, the line with an environmental message that draws inspiration from bees and their fundamental role in maintaining biodiversity and conserving nature.

The pop up also hosts two carry-over proposals for 0-3 years: La Gens, which embodies the brand's DNA and is distinguished by lightweight knits with an intricate pattern mix; and Alpachino, with its sophisticated sweaters and accessories made from the finest yarns, such as baby alpaca, cashmere and silk.

Founded by Miruna Gheordunescu, who is also its CEO, together with her husband Andre Costache, Gensami is pursuing its expansion in the wholesale channel, which starting the FW 2023-24 can be found in a selection of 30 women's and children's multibrands finest boutiques  throughout Italy and abroad (Paris, Cannes, Monte Carlo, Dubai, Taskent and Bucharest).


The brand, which aims to exceed 5 million in sales in the next four years, plans to open its first monobrand store in 2025. "

Translated from FASHION NETWORK

Find the original article here:,1570652.html

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